The appointment of Steve Borneman as General Manager of WRNR Annapolis is a significant development in the radio industry, particularly in the Mid-Atlantic region. With a rich history of leadership roles in radio and a deep understanding of the local community, Borneman is poised to make a substantial impact on WRNR's future.
Borneman's career in radio is marked by a series of impressive leadership positions. His current role as President and GM of WZBA, a classic rock station in Baltimore, showcases his ability to navigate the challenges of the radio industry. Additionally, his previous experience as COO at Pamal Broadcasting, GM of Times-Shamrock's Scranton cluster, and President and GM of Cumulus Media's New York stations, WPLJ and WABC, further solidifies his expertise in the field.
The transition to WRNR presents an exciting opportunity for Borneman. His enthusiasm for the station's local and community-focused approach is evident in his statement, "WRNR is exactly the kind of radio station I believe in — local, community-focused, and committed to serving its listeners." This alignment with WRNR's values suggests a seamless integration and a potential boost in the station's performance.
Managing Partner Kirk Litton's confidence in Borneman's abilities is well-founded. By bringing his extensive experience to WRNR, Borneman is expected to enhance both the station's business operations and digital strategy. Litton's statement, "To be able to add such an experienced leader as Steve to oversee our digital and radio advertising efforts with our partners, plus assist in daily operations, is a huge addition for us," highlights the potential for significant improvements.
Jay Stevens, WRNR President, further emphasizes Borneman's suitability for the role, stating, "We’re thrilled to have Steve step in as GM of WRNR. He understands our hyper-local position as the hometown station in Annapolis. With his wealth of experience, he’s the perfect leader to help guide our station into its next chapter."
In conclusion, the appointment of Steve Borneman as General Manager of WRNR Annapolis is a strategic move that leverages his extensive experience and passion for community-focused radio. His leadership is expected to drive WRNR's growth and solidify its position as a prominent local radio station in the region.
